Why You Need Predictive Lead Scoring Now More Than Ever
Jun 2, 2020
To keep business going, companies need to focus on their buyers and not let potential leads fall through the cracks. That may seem like a daunting task, but it doesn’t have to be.
How the Netflix of Software Can Make Your Sales and Marketing Teams More Productive and Successful
May 28, 2020
Both sales and marketing are responsible for bringing in and retaining new business, yet all too often they are the first to bear significant cuts in budgets and resources. That said, how can you continue to attract and engage customers to the highest standard, and set them up for success beyond the pandemic, all the while streamlining your costs?
Assigning lead scores helps organizations prioritize their sales efforts: They know which leads to reach out to immediately, which to nurture and which to drop.
