Jul/17/2024

Ask, don’t click: a new way to navigate IgniteTech’s website

Driven by advancements in AI technology, the way we use the internet is changing. For decades, finding information on websites has been a process of clicking through menus, scanning pages, and using search functions that don’t always understand what you’re looking for. This reflection has led us to build AI NAV, a feature that we believe represents a significant shift in web navigation.
Generative AI has shown us the power of conversational interfaces, and website navigation needs to keep up with these evolving user expectations. AI NAV is our response to this shift. It transforms how you find content on our website by letting you ask questions directly, just like you would in a conversation. This means you can quickly get accurate, detailed information without clicking through multiple pages or menus.
What is AI NAV?
AI NAV is AI-powered navigation that allows you to simply ask for the information you need. Instead of clicking through multiple pages or menus, you can have a conversation with our website.

To power this new feature, we’ve partnered with ChatSimple, using their AI NAV technology as the foundation for our new approach to website navigation.

Say goodbye to traditional navigation
  • No more clicking around multiple menus
  • No more fruitless searches
  • No more information overload
Here’s how it works:
  1. You ask a question about our company, products, or services.
  2. AI NAV understands your query and its context.
  3. It generates a comprehensive response, akin to a custom webpage tailored just for you.
  4. This AI-generated webpage contains all relevant information, links, and details.
  5. You can ask follow-up questions or explore related topics, with each response creating a new, personalized ‘page.’
It’s simpler, faster, and more intuitive. Whether you are looking for product details or trying to understand how our services can help your business, AI NAV cuts through the complexity, delivering precise answers tailored to your needs. It transforms how you access knowledge, turning a potentially time-consuming search into a quick, insightful conversation. With AI NAV, finding the right information becomes as easy as asking a question.

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